We're proud to announce our recent acquisitions which mark significant steps to get closer to our mission: making smart, seamless business operations a reality for SMBs everywhere.
At Done.ai, we’re building more than just a platform. We’re shaping the future of integrated financial services for businesses across the Nordics, and beyond. Over the past months, we’ve taken major steps toward that goal by bringing several exceptional companies and technologies into the Done.ai family.
These strategic acquisitions strengthen our position as a leading provider of AI-powered, embedded finance solutions, while expanding our capabilities across credit, payments, investment, and advisory services.
With the acquisition of Huddlestock’s IaaS platform, Done.ai adds a proven infrastructure for investment services, along with a solid customer base and an experienced team. This move enhances our ability to offer end-to-end financial solutions—now spanning credit, payments, and investments—all integrated into the ERP environments businesses already rely on.
Our majority acquisition of Frisikt, a leading Norwegian professional services and technology firm, brings deep expertise in accounting, ERP, compliance, and business advisory into our ecosystem. With over 200 professionals and a combined SEK 200M+ in revenue, this partnership significantly scales our operational reach and strengthens our service offering for SMBs.
With Accountabl, a UK-based spend management platform, we’ve added new capabilities in real-time spend visibility, card management, and expense control. This acquisition plays a key role in our broader strategy to capture the growing spend management market, bringing more financial transparency and efficiency to our customers.
We also welcomed WeAssist - a Nordic digital agency with operations in Norway and Denmark known for helping businesses grow smarter and faster. Their talented team and innovative mindset align perfectly with our own. Together, we’re unlocking new ways to scale client value across the Nordics and bringing even more commercial strength to Done.ai.
“At Done.ai, we’re building a new kind of platform that is deeply connected to the real workflows and decisions of everyday businesses. Each acquisition we’ve made reflects a deliberate step toward that vision. Accountabl helps us eliminate friction in financial admin and expense management. WeAssist brings CRM and digital growth capabilities, enabling us to support businesses with e-commerce, performance marketing, and international scaling. With Huddlestock’s Investment-as-a-Service platform, we strengthen our core offering of embedded financial services. And with Frisikt, we gain direct insight into accounting workflows, allowing us to merge smart technology with the hands-on services businesses rely on. Together, these companies form the foundation for an AI-first platform that can understand, support, and ultimately optimize how companies work. Not just with their numbers, but also their decision-making.”
— Staffan Herbst, CEO, Done.ai
These acquisitions represent more than just growth. They are part of a larger vision: to build a seamless, AI-driven ecosystem that integrates finance directly into the tools businesses use every day. We’re proud to bring these companies into the fold and excited for the future we’re building together.
